Instagram is a multi-functional platform that can be used to engage, entertain, and inspire. To develop a deeper understanding of Instagram, let’s take a look at what this networking site is used for. Instagram is therefore popular with young people and businesses that want to target the younger generation will be better off by making Instagram an integral part of their social media strategy. Sprout Social highlights two-thirds of Instagram users are adults aged 18-29. With over 1 billion active monthly followers – half of which are active on a daily basis – Instagram is growing exponentially ( Hootsuite).įurthermore, an average engagement rate of 2-7% – the highest among all social networks, makes Instagram a platform that all businesses – small or large –cannot afford to ignore.
No other social media platform better epitomizes the power of visual content than does Instagram – a video as well as photo-sharing social networking site that was launched in 2010 and acquired by Facebook, Inc in 2012.
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